Loring Phinney, who most notably spent 15 years heading up Bell Canada’s company advertising and marketing accounts, has joined the Vancouver Canucks as vice-president of communications.
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After going greater than a 12 months with out an executive-level chief of their communications division, the Vancouver Canucks have discovered their man.
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The NHL group introduced Wednesday afternoon that Loring Phinney has been employed because the group’s vice-president of communications and group.
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Phinney, from North Vancouver, is a longtime company advertising and marketing and communications government who involves the Canucks after spending the final two years with Yorkville College, a web-based training outfit that payments itself as Canada’s largest personal college.
However earlier than that’s his predominant ticket: he spent 15 years with Bell Canada as vice-president of company advertising and marketing.
Among the many many accounts he labored whereas at Bell had been two massive ones: he was the lead government on their relationship with Vanoc main into and through the 2010 Olympics, and he was very concerned in constructing Bell’s 12-year run because the Vancouver Whitecaps’ lead sponsor. He was additionally immersed in establishing Bell’s ‘Bell Let’s Discuss’ psychological well being initiative.
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On his LinkedIn profile, Phinney stated he was excited to announce his new function.
“The chance to work for a corporation that I — and most British Columbians — care deeply about, is a dream come true. I’ve had the chance to satisfy many passionate leaders throughout possession and administration via the method; all who share a imaginative and prescient of profitable on the ice and throughout our communities. I couldn’t be extra excited to work with this group, my new group, and the complete group,” he stated.
Phinney additionally served as co-chair of the United Method Decrease Mainland, at one level alongside native advertising and marketing government Jamie Pitblado.
“The Canucks have landed themselves among the finest in Loring. He’s been very energetic within the Vancouver sports activities and philanthropic group and brings a wealth of information and contacts to his function,” Pitblado informed Postmedia.
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One among his first jobs was in sport: Phinney spent two years with the Ottawa Tough Riders, from January 1991 to March 1993. He then served a 12 months as press secretary to the ministers, whereas Premier Mike Harcourt and the NDP had been in energy.
Phinney is actually filling the function of Chris Brumwell, who was let go by the Canucks in June 2022 after 9 years as vice-president of communications and group partnerships.
On the time, the Canucks stated Brumwell’s place was being eradicated. This left director of communications Craig MacEwen dealing with many information past merely that of the hockey group — such because the postponement of final week’s Drake live performance — whereas when Brumwell was with the group, the communications director had dealt with hockey team-focused inquiries, with the vice-president targeted on company communications and points past the hockey group.
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