The established TSN 1040 reveals nonetheless lead on a regular basis segments towards their 650 opponents, three years on since Sportsnet outbid them for the Canucks broadcast rights
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They could carry the large stick in relation to sports activities rights within the Vancouver market, however Sportsnet 650 AM remains to be the station getting battered within the native radio rankings.
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The Vancouver Canucks’ residence station didn’t get the bump it was searching for from the return of hockey and sports activities in the summertime rankings, nonetheless trailing TSN 1040 AM in market share throughout the board.
Within the male 25-54 age bracket, TSN leads their opponents in each time section, regardless of the Canucks getting again to motion and happening a dramatic and charming playoff run in Edmonton. Sportsnet 650 purchased the Canucks broadcast rights in 2017, however haven’t been in a position to make inroads into the listenership of their close to two-decade previous rivals.
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“Clearly, we’re upset in seeing the numbers. However hear, we knew this was going to be an extended, exhausting battle,” stated 650 program director Craig MacEwen. “That’s a terrific group throughout the road in 1040. It’s a heritage model, and has lots of gifted folks working for them. We’d be naive to come back in right here and say ‘Oh yeah, we’re going to knock them off immediately.’
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“It takes a very long time to problem and compete on a good enjoying area with a legend or heritage model corresponding to 1040. They’re a robust model, and possibly extra of a listening behavior than we’re, as a result of we’re new.”
TSN’s morning present with former Vancouver Province bloggers Mike Halford and Jason Brough is the ninth-most listened to indicate total (4.6 share) domestically, up three locations from the spring. Their counterparts on 650, James Cybulski and Perry Solkowski, have a 1.0 share — seventeenth total.
Don Taylor and Bob Marjanovich — Donnie and The Moj — dominate the ten a.m.-2 p.m. slot with a 6.9 share (sixth place) whereas The Scott Rintoul Present on 650 has a 1.4 share (14th place).
Within the 2-6 p.m. slot, Matt Sekeres and Blake Value are in sixth place (7.1 share) forward of Dan Riccio and Randip Janda (1.9, 14th place).
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Sportsnet’s late afternoon present of Andrew Walker and Satiar Shah (4-7 p.m.) additionally languishes compared to TSN, with a 1.1 share (sixteenth). Sekeres and Value, with different programming factored in, sits third in that broadcast time slot.
The summer season numbers proceed the identical development that was seen within the spring ebook, which didn’t shock Aziz Rajwani, enterprise teacher at Langara’s Faculty of Administration and the UBC Sauder Faculty of Enterprise — in addition to an occasional contributor to 1040’s The Sport Market present with Tom Mayenknecht.
SUMMER RATINGS, Males, 25-54
Mornings (6-10 a.m.)
Mike Halford and Jason Brough: 4.6 (ninth place)
James Cybulski and Perry Solkowski: 1.0 (seventeenth)
Mid-day, 10 a.m.-2 p.m.
Donnie and The Moj: 6.9 (sixth)
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Scott Rintoul: 1.9 (14th)
Afternoons, 2 p.m.-6 p.m.
Sekeres and Value: 7.1 (sixth)
Dan Riccio and Randip Janda: 1.9 (14th)
“They’re the one sports activities radio present that’s been round 24/7 in Vancouver, and that carries lots of clout with the listening viewers,” he stated. “They’re used to folks, and so they’re used to the personalities, significantly. Individuals are tuning into sports activities radio, not only for info, however for personalities.
“Don Taylor? They’re accustomed to him, going method again. Moj? He has an extended historical past. Sekeres and Value are newer, however they’ve constructed up lots of credibility and, actually, they in all probability have the very best rankings.
“For those who’re a rival coming in, what’s the very first thing they’re making an attempt to do? You’re making an attempt to get proper to the highest. They outbid TSN to get these rights, however the issue is, the Canucks haven’t been doing effectively. This yr they did, however swiftly, what occurred? COVID did. There’s a four-month break the place there’s nothing to speak about. And to me, what’s actually essential is rankings are generated by personalities. Personalities is what drives engagement. If folks like these personalities, they’ll tune in.”
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After shedding the Canucks rights in 2017, 1040 doubled down by hiring former Canucks assistant GM Laurence Gilman and rehiring Jeff Paterson to behave as a 24/7 supply on the Canucks, travelling to each sport and offering a number of updates every day. When 650 let Rick Dhaliwal go final October, the reigning scoops king of Canucks media was on 1040 inside days.
Sportsnet boasts a extra ethnically various lineup that they really feel makes them extra consultant of the neighborhood, however in a COVID-19 setting the place folks’s work routines have been shifted from commuting to the sofa or residence workplace as an alternative of downtown, altering the strategy is a necessity.
“We had some huge numbers for Canucks … however sadly didn’t see the bump we had been searching for when it got here to different components of the station, though we did see marginal progress after we didn’t have sports activities. In that regard, that’s the one optimistic we are able to have a look at,” stated MacEwen.
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“I’m shocked (on the low total numbers) on some ranges. The Canucks make us related. We’re a participant available in the market. We’ve seen a bump in our streaming numbers which implies perhaps they’re listening from residence, however sadly we don’t have a meter for that. That’s the way in which the system works.
“Radio is about rankings and income, and we’ve executed exceedingly effectively with the Canucks. In terms of the content material aspect of issues, we simply need to be agile and good sufficient about issues to appreciate that, whereas terrestrial radio is our bread and butter, we have now to department out into different areas.”
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Originally posted 2020-09-11 01:07:28.
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