What’s Working: How a Colorado music pageant is cracking down on ticket scalpers


A live performance at Telluride Bluegrass Pageant. Over the course of the four-day pageant, the city of two,500 welcomes as much as 12,000 “festivarians” from all around the U.S. (Offered by Telluride Bluegrass Pageant)

Final yr, tickets to the Telluride Bluegrass Pageant bought out in lower than three hours. It was the fiftieth anniversary pageant, so organizers have been anticipating excessive demand, however once they scrolled social media later that day they discovered a extra insidious cause for the short gross sales: ticket scalping.

“(Scalpers) have programs. They’ve bots and issues arrange that’ll simply go on assault throughout a sale. They’ve a lot power that they’re getting in earlier than folks which might be really like ready according to their one laptop,” stated Grace Barrett, director of communication and partnerships for Planet Bluegrass, the manufacturing firm behind Telluride Bluegrass Pageant.

Colorado is one of some states with a regulation that truly, and inadvertently, protects ticket resellers, by stopping venues and promoters from making use of phrases to the unique purchaser of a ticket. In different phrases, as soon as somebody — or one thing — buys a ticket, they’re free to do with it nevertheless they need.

In a 2023 invoice, lawmakers tried to revise the shortage of shopper protections by making it authorized for venues to cancel tickets purchased by bots or by people who’ve beforehand created fraudulent tickets. Gov. Polis finally vetoed it, however the Telluride Bluegrass group was taking notes.

“We checked out large festivals, like Coachella and Bonnaroo. However there wasn’t a lot there,” Barrett stated. “Proper now, we’re eager to do extra (to fight scalping) and there isn’t a template for that.”

They ended up selecting a two-week pre-registration interval, adopted by a one-week scalper screening interval.

Anybody who needs to attend the Telluride Bluegrass Pageant in 2024 was instructed to buy a $10 pre-registration ticket between Nov. 14 and Nov. 28. After pre-registration closed, Geoff Wickersham, gross sales and field workplace supervisor for Planet Bluegrass, teamed up with See Tickets to weed out any suspicious registrants.

Telluride Bluegrass mails wristbands to its attendees, so one of many best pink flags to establish was a number of e-mail addresses main again to at least one mailing handle. Different pink flags have been utilizing a number of bank cards for one e-mail handle, and computer systems with hidden IP addresses. All the things was executed manually utilizing “Excel wizardry,” Wickersham defined.

“It’s a pain-in-the-butt week, however it makes my entire yr go so significantly better if all people’s comfortable,” Wickersham stated. “So it’s value it.”

On Dec. 7, the pageant launched its first spherical of ticket gross sales. Anybody who efficiently made it by way of the screening course of acquired a code that morning, which they used to enter themselves in the primary ticketing queue.

Final yr, with out the pre-registration course of, there have been 12,000 folks ready to scoop up tickets on the primary day of gross sales — the pageant’s most capability is 12,000. This yr, there have been slightly below 6,000 folks ready.

A live performance on the Predominant Stage at Telluride Bluegrass Pageant. Telluride Bluegrass is the most important pageant produced by Planet Bluegrass, and usually sells out in someday. (Offered by Telluride Bluegrass Pageant)

Throughout the screening interval, about 150 accounts have been recognized as fraudulent or suspicious. These accounts have been refunded the $10 cost and despatched a discover that they’d not obtain a ticket queue code. If an account was flagged in error — a typo within the e-mail handle, a misunderstanding in regards to the guidelines — the pageant group made positive it was corrected, so long as the registrant had a great clarification.

Lastly, this previous Tuesday, the pageant group quietly eliminated the password barrier from the ticketing queue. “It’s not a secret,” Barrett stated, however the group remains to be making an attempt to keep away from any advertising and marketing blasts {that a} scalper or a software program might decide up on.

The Bureau of Labor Statistics’ shopper expenditures report confirmed that final yr, for the primary time in 5 years, metro Denver households spent much less on arts and cultural occasions than the nationwide common — about 4.9% of general expenditures, in contrast with the 5% nationwide common. Attendance at cultural occasions has additionally declined from its pre-pandemic ranges, down about 15% from 2019 in metro Denver, and 22% elsewhere within the state.

A wide range of components contribute to those decreases, together with inflation driving greater prices of residing generally, however when speaking about live performance ticket costs, two components are repeatedly introduced up: service charges and secondary markets. (Telluride Bluegrass doesn’t cost service charges.)

Barrett stated Planet Bluegrass is comfortable to promote out a pageant, however prefers promoting out to individuals who care about it, “people who have made a neighborhood round it,” Barrett stated. “It’s actually essential that the tickets are within the fingers of the festivarians. So, I’d like to see extra festivals, live shows and folks doing this, however I assume we’ll form of simply see what occurs.”

HELP US: In the event you’ve encountered any inventive fashions to stop ticket scalping or large reseller markups, ship Parker Yamasaki an e-mail: [email protected]. She’d love to listen to about different venues and festivals getting inventive — and guarantees to ahead different fashions to the Telluride Bluegrass group.


In the event you’re nonetheless feeling a pocketbook pinch, it’s as a result of inflation nonetheless exists. However maybe, much less so? Costs within the Denver metro aren’t going up as quick as they have been a yr in the past, slowing to 4.5% in November.

That’s additionally decrease than September’s annual inflation charge of 5.4%. Denver’s inflation charge remains to be greater than the U.S., which was 3.1% in November and down from 3.2% in October.

What does that imply for Coloradans? Attempt $1,206 extra per thirty days, based on Frequent Sense Institute, a conservative assume tank in Greenwood Village that tracks fiscal coverage. CSI’s measure comes from including up three years of inflation for a cumulative whole on a mean family’s month-to-month price range. Since 2020, inflation is up 18.9%, based on CSI.

Now, many Coloradans most likely adjusted their spending as costs went up — swapping rooster for beef, skipping a trip, eating out much less, and many others. And the typical wage has additionally gone up throughout that interval by 16.6%, which suggests wages haven’t stored up with inflation.

However dollar-wise, that 16.6% pay elevate interprets into $1,820 extra per thirty days per family, CSI estimated, so rising incomes can cowl the additional price of inflated meals, housing and power payments. However it’s not fairly like that, stated Cole Anderson, a CSI analysis analyst.

“To be clear, this doesn’t imply that wage progress outpaced inflation,” Anderson stated. “A family’s consumption bucket will at all times be lower than its earnings with out incurring debt. That inflation is outpacing wage progress signifies that the relative distinction between the 2 is shrinking, which is consuming into folks’s financial savings.”

There’s additionally debt. And Colorado has the nation’s third highest median bank card debt, at $3,106, based on monetary knowledge web site WalletHub. Coloradans are feeling the ache even when our common family earnings is at $87,598, based on the U.S. census knowledge.

At the least, Anderson identified, the previous two months confirmed that costs could also be dipping. The Denver space’s shopper value index dropped one-third of a proportion level since September, the primary time there was a two-month decline in a yr. Notably, the November report noticed two-month value declines for the next:

However prior to now two months, these classes noticed costs improve:

Whether or not this can proceed, that’s arduous to say, he added. The dips don’t level to any “structural modifications that may enable for persistent value drops going ahead,” he stated. Apart from, he added, “power and family utility costs account for a big portion of the basket of products that’s used to calculate general inflation, and these power/family gas costs are decided globally.”

➔ There isn’t a Colorado inflation charge. A statewide charge doesn’t exist, keep in mind? The BLS solely calculates city areas like Denver, although many economists consider inflation is probably going greater in rural areas as a result of the price of residing is greater when one lives farther away from grocery shops, which in flip, have greater prices to maintain shops full.

➔ Financial crystal ball: Practically two years of rate of interest hikes by the Federal Reserve to tame 40-year-high inflation made new mortgages, automobile loans and different debt far more costly. Excessive rates of interest chilled the financial system however not a lot to push us into recession. The nation’s GDP remains to be anticipated to develop subsequent yr and with that, the Federal Reserve stored charges the identical once they met this week — and will minimize charges 3 times in 2024, reviews The Wall Avenue Journal. >> Learn


➔ Colorado’s underfunded colleges might lastly get funded. The state has a poor monitor file for per-pupil spending. Solar reporters Brian Eason and Erica Breunlin clarify how a brand new proposal might get Colorado to the extent required by the state structure for the primary time in 14 years. >> Learn

➔ Xcel Power simply obtained $3B minimize from its price range. The Colorado Public Utilities Fee scaled again Xcel’s bold — however expensive — plan to construct new inexperienced power technology and new transmission strains across the state. Mark Jaffe has extra. >> Learn

➔ Christmas timber are getting costly. Blame the Nice Recession for chopping provide, which has pushed up wholesale tree costs, Clare Zhang reviews. >> Learn


Townhomes on the market in a Frisco neighborhood, Sept. 11, 2023, in Summit County. (Hugh Carey, The Colorado Solar)

➔ Why are Colorado residence gross sales costs nonetheless rising? Easy reply: There aren’t sufficient homes on the market, as owners sit on the sidelines till they will afford to promote. Fewer homes push up costs. In November, the median gross sales value was up 2.6% in Colorado and Metro Denver from a yr in the past, the Colorado Affiliation of Realtors stated.

“And, whereas rates of interest dipped … (it) was not practically sufficient to encourage potential sellers to desert their locked-in low charges and add to the stock of lively listings, that are down greater than 20% within the Denver-metro space and -12.5% statewide over the identical time final yr,” CAR stated in a press release. In Denver, the median-priced residence bought for $600,000, and statewide, it was $1,000 much less, at $599,000. At the least overpaying is much less of a problem: Sellers are getting 98% of what they requested for. >> See Colorado, Denver Metro knowledge

➔ DIA begins constructing new aviation coaching facility. Denver Worldwide Airport broke floor this week on its new Heart of Fairness and Excellence in Aviation, a facility to coach underrepresented employees for careers in aviation. It’s additionally a spot for small companies to study extra about working with DIA to get development, concession and different service contracts. CEEA shall be a part of the airport’s Nice Corridor Program and occupy 38,000 sq. ft on stage 4 of the resort and transit middle. The Nice Corridor is anticipated to be accomplished by 2028. >> Extra

➔ Free dental checkup Dec. 23. Forward of Christmas Eve every year, Consolation Dental opens up its workplaces for Care Day and presents providers to these in want of dental care. And it’s not only one location, however any of its 180-plus nationwide, which incorporates about 100 in Colorado. This yr, the Lakewood-based dental observe is partnering with Organización Papagayo within the Denver space to succeed in newcomers from El Savador, Guatemala and different South American nations. Places of work open at 7:30 a.m. Dec. 23 and providers are offered till midday. >> Particulars, places


Thanks for sticking with me for this week’s report. Bear in mind to take a look at The Solar’s every day protection on-line. As at all times, share your 2 cents on how the financial system is protecting you down or serving to you up at cosun.co/heyww. ~ tamara


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